I DIDN’T PLAN THIS. TWENTY+ YEARS LATER, STILL HERE.
Picked up a 35mm film camera at college. Shooting was alright, nothing special. Then I developed my first photo in a darkroom. Watched it come up in the chemicals. That’s the moment. That got me.
WHERE IT WENT FROM THERE
Competition stages. Studios. Athletes building brands
I’ve bagged 20 years shooting fitness. Competition stages, big industry events, athletes at every level. I’ve worked with some of the most respected names in the game and brands people actually know.
I was a pro ice hockey player before this and played for the Great Britain national team. The discipline and commitment from that era shaped everything. It’s probably why people say I’m the best fitness photographer in the UK.
I was the UK photographer for Muscle & Fitness and FLEX till they closed. Along with covers and features in Men’s Health and Men’s Fitness. Those gigs taught me how to work under pressure without making it anyone else’s problem. I brought that into everything I do now.
I’VE BEEN ON THE OTHER SIDE
IVE BEEN IN YOUR HEADSPACE
Multiple prep cycles. Early morning cardio, hitting macros, watching the mirror daily wondering if you’re on track. Peak week stress. Did I time it right? Am I lean enough? Is the conditioning there? I’ve had all those thoughts. That’s why I know where your head’s at during the shoot.
I SPEAK THE LANGUAGE!
Peak week, carb depletion, water
manipulation, posing until your muscles cramp. When you mention prep concerns or timeline worries, I get it immediately. No translation needed.
I KNOW WHAT YOUR WORRYING ABOUT
It’s not just “Will I look good?” It’s “Did I peak too early?” “Is my conditioning sharp enough?” “Will the lighting show what I’ve built?” I’ve been there. I know how to handle those concerns and get you the shots that prove the work was worth it.
OUR
TEAM
I shoot it. I edit it. Almost 30 years with a camera now
The one running things. Emails, bookings, all of it. You message us, you’re talking to me. I keep the ship moving.
THE JOURNEY SO FAR
Picked up my first Camera
After moving to Montreal, Canada to play Ice Hockey, I came home in 97 to play the junior world championships for Great Britain in France. After the tournament I decided to stay in the UK a while.
I enrolled in a Media Design course. They handed me a camera.
It wasn’t the camera that hooked me. It was the darkroom. Watching images emerge in that red glow, That was it, I was hooked
My First Paid Job as a Photographer
My dad put in a good word at his company. They hired me. My first paid gig as a photographer.
Welcome to the world of cranes and forklifts. Cargotec became my training ground. One job led to another, and suddenly I was traveling the world shooting hydraulic machinery. Oil fields in Texas. Ports in Malaysia. Every corner of the globe.
Cranes and forklifts might not sound glamorous, but those jobs changed everything. They gave me the world and let me shoot full time.
I’m forever grateful.
My first Fitness Shoot
The 2008 recession hit hard. Commercial budgets disappeared overnight. I had to pivot.
I moved into portraits and weddings, set up my first studio in my hometown of Cottingham. It wasn’t my passion, but it kept me shooting, kept me learning, kept me moving forward.
Then PhD Nutrition came through the door. My first fitness shoot.
That’s when everything shifted. The work that would define the next chapter, right there in that first session.
Still dreaming
Muscle & Fitness rang. They were doing a feature on Daniel Singh and needed a photographer.
“He’s already told us who he wants,” they said. “You.”
I’d shot Daniel once. A year earlier. One shoot.
That’s all it took.
They hired me. Then the week after. Then the week after.
It kept going. Before I knew it, I was shooting Ronnie Coleman. Then Weider Publishing contracted me to shoot all British content for Muscle & Fitness and FLEX Magazine.
One job. One athlete who believed in me. That’s how doors open.
Studio No 2
Six years of traveling gym to gym. I’d committed to fitness content, but life was about to shift.
2017, my son Tripp was born.
Time to slow down. Time to build something permanent.
I set up my first dedicated fitness photography studio.
Chose Nottingham. Cool city. Felt right. And it’s pretty much bang in the middle of the country.
No more chasing locations. The work would come to me now.
The Creative Campus
Studio number three. But this time, we went bigger.
8,000 square feet. Nine unique studio spaces. Not just Bailey Studio anymore, a whole creative campus.
YouTube studios. Podcast rooms. Kitchens. Car studio. Every kind of content creation you can imagine, all under one roof.
A place where creators can rent space, experiment, push boundaries.
This is what two decades of grinding built. From darkrooms in 97 to a creative campus in 2026 and I’m more motivated than ever
