Inside Bailey Studio 2.0: The Most Unique Fitness Photography Studio Just Levelled Up

This wasn’t just a studio move; it was the relocation of our specialised fitness photography studio.

It was a rebuild and a reminder of who we are.

5,000 square feet of light, concrete, and pure intention. The gym’s in. The Watson kit’s gleaming. And every inch of this place has been touched by hand. Literally.

We’re not done yet, but Phase One?It’s complete and it’s powerful.

Every Detail, Considered. Every Lift, Covered.

From day one, I knew I wanted more than just good equipment.

I wanted atmosphere.

So we went all in on Watson’s black leather and custom stitched upholstery, finished in that signature diamond pattern. Looks sharp. Feels right. Photographs like a dream.

The space is stripped back, polished concrete underfoot, steel above, and no clutter in sight. It’s a clean slate for creativity. For intensity. For storytelling.

We Do Things Different Here

The shipping container installation anchors the space.

Not just storage – it’s a statement.

Black-on-white, with the words: We do things different here.

Because we do.

Every shoot that happens in this place has intention behind it, whether you’re documenting a transformation, celebrating a physique, or building your fitness brand from scratch.

Bailey’s DNA Still Runs Through It

Couldn’t let go of everything from the OG space.

So yeah, the vintage lockers made it in.

They’re part of a new section we’ve carved out:

A throwback boxing corner with worn leather bags, rustic ropes, and raw textures that scream grit and story. Ideal for moody portraits, old-school fight aesthetics, and just vibing with something a little different.

The Great American Bike Scene

One wall in this new studio doesn’t care for trends because it’s all me.

This is where the bikes live.

My Harleys, brat-style builds, the classics and the bruisers.

Set against corrugated metal, a California flag, and a wall of vintage tools, plates, and wrenches.

Call it what you like, I call it the American Garage Scene.

It’s a spot to park my bikes, yeah.

But it’s also an insane backdrop for fitness content, branding shots, and product work.

Next: 8,000sqft. Eight Creative Studios. Unlimited Potential.

We’ve got more to come.

The mezzanine’s being built right now, and when Phase Two lands, we’ll be unlocking 8,000sqft total with eight new content studios on offer. Designed for creators, brands, and visual thinkers who want more than a white wall and a window.

This will be a hub for creative work in the UK

Photography. Film. Podcasting. Brand-building.

And everything in between.

Ready To Step Into Something Bigger?

Bailey 2.0 is open.

And it’s not just a bigger space – it’s a better experience.

So whether you’re prepping for stage, rebuilding your confidence, or finally putting your brand out there, this place was built with you in mind.

→ Contact the Studio